I’ve recently run into a few instances in which Hispanic Online advertising has been heavily questioned, both by clients and peers in advertising. I forget how many things that are obvious to us at Sensis in regards to Hispanics being online, might not be as obvious to others, and this is where our Education process begins and continues.  A big challenge we face sometimes is proving that a specific Hispanic audience is online, what this audience does online, trends, etc. Sometimes, even after I’ve researched and come accross incredible information, for some reason the idea of Hispanics being online doesn’t stick with some. I find this frustrating because this is what I do, this is the niche market that I work for, and if Hispanics weren’t online then I would be jobless, right? Fortunately we have many research tools that help us prove our point and help us understand the Hispanic Online space in greater and deeper detail so that in turn we can educate ourselves and others about Hispanics in the Online space.

This entry was posted on Wednesday, November 7th, 2007 at 3:25 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.