Comments for http://sensisblog.com Thu, 23 Oct 2008 02:40:47 -0700 http://wordpress.org/?v=2.8.4 hourly 1 Comment on RQ-Code. The revolution by Oneida http://sensisblog.com/2008/01/25/34/comment-page-1/#comment-63 Oneida Thu, 23 Oct 2008 02:40:47 +0000 http://sensisblog.com/?p=34#comment-63 Well written article. Well written article.

]]> Comment on More Ad Spending Shifting Online by romiro http://sensisblog.com/2008/03/19/more-ad-spending-shifting-online/comment-page-1/#comment-5 romiro Wed, 19 Mar 2008 23:00:13 +0000 http://sensisblog.com/?p=48#comment-5 Read on the Agency Spy blog: Seems General Motors thinks the web is where its at — and they are beginning to take their marketing budget and invest heavily in it — “the internets” being all the rage these days and such. “The country’s third-largest advertiser is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next three years. And as GM goes, so goes the entire automotive industry — the leading advertising category that pumped some $9.42 billion into the ad economy last year. The goal is to go well beyond the banner — GM spent $197 million in online ads last year, according to TNS Media Intelligence — to encompass gaming, search, mobile and a broad array of interactive applications, according to several executives close to the automaker. In the last few years GM has shifted several hundred million dollars from TV and print to digital and one-to-one, and that trend will accelerate, said the executives.” Read on the Agency Spy blog:

Seems General Motors thinks the web is where its at — and they are beginning to take their marketing budget and invest heavily in it — “the internets” being all the rage these days and such.

“The country’s third-largest advertiser is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next three years. And as GM goes, so goes the entire automotive industry — the leading advertising category that pumped some $9.42 billion into the ad economy last year.

The goal is to go well beyond the banner — GM spent $197 million in online ads last year, according to TNS Media Intelligence — to encompass gaming, search, mobile and a broad array of interactive applications, according to several executives close to the automaker. In the last few years GM has shifted several hundred million dollars from TV and print to digital and one-to-one, and that trend will accelerate, said the executives.”

]]> Comment on Interesting Documentary by Armando http://sensisblog.com/2007/09/19/interesting-documentary/comment-page-1/#comment-2 Armando Tue, 02 Oct 2007 02:35:41 +0000 http://sensisblog.com/?p=6#comment-2 Excellent documentary, funny as h*ll too! In my opinion, inclusion is highly unlikely anytime soon. As long as immigration exists, there will always be a generation or two that will endure acculturation and adaptation, not to mention naturalization, into American society. So in essence, there will always be a need for separate campaigns. They may become more niche and refined, but ultimately not one. The same may be said for any other cultural markets too. Excellent documentary, funny as h*ll too! In my opinion, inclusion is highly unlikely anytime soon. As long as immigration exists, there will always be a generation or two that will endure acculturation and adaptation, not to mention naturalization, into American society. So in essence, there will always be a need for separate campaigns. They may become more niche and refined, but ultimately not one. The same may be said for any other cultural markets too.

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